M&M’s has added a brand new “spokescandy” to their cartoon character lineup, designed to “characterize acceptance and inclusivity.”
The character is the primary new addition to the lineup in a decade.
“Designed to characterize acceptance and inclusivity, our latest member is understood for her earnest self-expression,” the model mentioned in a statement. “Eager self-awareness, authenticity and confidence are the driving forces behind Purple’s appeal and quirky nature. She joins the legendary forged of M&M’S characters, who not too long ago got a refresh with up to date appears and extra nuanced personalities again in January.”
In January, the model gave the Inexperienced sweet a makeover to be much less “horny.”
“Mars is thrilled to debut the most recent member of the M&M’S forged of characters to the world. There may be a lot about our new spokescandy that individuals can relate to and recognize, together with her willingness to embrace her true self – our new character reminds us to have fun what makes us distinctive,” mentioned Jane Hwang, World Vice President at Mars Wrigley. “Our function story is simply getting began and the introduction of our latest M&M’S spokescandy is the following chapter, because the model continues to thrill followers with enjoyable in a method solely M&M’S can.”
The corporate has opted to introduce the character with a music and music video titled “I’m Simply Gonna Be Me.”
Within the music, the character is repeatedly known as a “she,” main many to take a position that they could make her a lesbian in a later advert. Her sexuality isn’t talked about or mentioned within the video.
Earlier this month, the model additionally partnered with Lil Nas X, who has written youngsters’s books and offered satanic footwear containing drops of human blood.
#Sweepstakes What’s higher than seeing @LilNasX in live performance? Seeing him with US in NYC on 9/21! Reply with #MMSxLNXSweepstakes telling us why you wish to see him for an opportunity to win.
No Purch Nec 50 YS/DC 18+ Ends 9/18/22 11:59 PM EST. Guidelines: https://t.co/no2l8QdJ40 pic.twitter.com/udqF64H5vg
— M&M’S (@mmschocolate) September 16, 2022
